Lore Genesis: Reloaded

"Metamorphosis Perpetua"

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How does one sculpt their identity? Over time, we change gestures, roles, attitudes — without ceasing to be ourselves. We shed our skin, our body transforms, but our essence remains. Through repetition, we shift. Modularity becomes the central tool of this exploration.
Metamorphosis Perpetua, Spring-Summer 2026 collection, transposes this quest for identity through clothing. A reflection expressed through the modularity of the SiEGenThaLER wardrobe, a principle the designer has experimented with since his first collection and pushes further each season. The designer develops systems of snaps and ties that allow garments, materials, and cuts to fuse.
A denim jacket blends with a jersey drape, a skirt gathers, buttons, and ties to shift from long to short in a few gestures. The chaps, the brand's signature accessory, reinforces its essential position in this modularity once again this season, with new variations in materials and colors. The wearer can reconfigure pieces, explore different silhouettes from the same elements, ultimately offering a new way to address our era's need for eco-responsibility. To serve this vision, Duc Siegenthaler has chosen rigid materials — cotton gabardines, trench fabrics, thick denim — to give them unexpected fluidity, echoing ancient masters who made marble flow.
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RUN x ANDAM Showroom: Presentation & Performance
This philosophy of modularity came to life on Sunday, October 5th, during a 2.5-hour performance at the Tuileries Gardens for the RUN x ANDAM showroom. Conceived as a complete unveiling of the creative process, Duc Siegenthaler orchestrated live styling: over 60 silhouettes composed in real time, in front of the audience, in collaboration with stylist Sabine Groza. A way to invite spectators to discover the mechanisms of creation and understand the infinite possibilities of wearing SiEGenThaLER garments — modularity, layering, subversions.
The soundtrack, by Studio Ingmar, accompanied this live demonstration, while the scenography conceived by Studio Affaire à suivre, and developed in collaboration with Swiss ceramic artist Robin Kerr, anchored the performance in raw materiality captured by photographer Davide Campanella and videographer Clément Guégan.
Starting this season, SiEGenThaLER joins the RUN x ANDAM showroom in collaboration with Première Classe and WSN.
Creative Director
Duc Siegenthaler
Image Direction
& Communication
Affaire à suivre Studio
Brand Strategy
Patricia Lerat
Stylism
Sabine Groza
Press
PR YOU consulting
Show Sound Design
Studio Ingmar
Show Photography
Davide Campanella
Styling and Ecom photography
Julien Cozzolino
Videography
Clement Guégan
Lead Hair
Dylan Presa
Lead Makeup
Julie Fortin
Beauty Team
Amel Selmaoui, Aurélie Prevot, Léa Agostini, Sabine Jupiter, Zara Khan
Art loan for set
Robin Kerr
Shoes
Dr Martens
Models
Anynne Mendy, Arthur Roussel, Emmanuel Mescheba, Harper Andria, Jake Chuchinglong, Shana Jade Camille Cabannais, Shiv Jiacheng Xin, Vincent Savanpanyadet
Production
Run
Studio Assistants
Anaelle Kervarec, Baptiste Calascione, Chloé Reverreau, Jones Bekoe, Laura Bilbao, Maiti Thomas, Marina Roudier, Marilou Bossard, Nathan Flous, Paul Sébastien Laroche, Romane Garreau
Partners
Atelier Chardon Savard, Première Classe, Run X Andam showroom, WSN
Special thanks
Boris Vey, Florent, Jean-Claude & Monique Siegenthaler, Florent Routloup, Frederic Maus, Gautier Geoffette, Geoffroy Lauzet, Imad Fradj et Cindy Gout, Sonia Su