Lore Genesis:

Reloaded

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With "Lore Genesis: Reloaded", Duc Siegenthaler expands the universe of his debut collection, first introduced in September 2023, while further exploring the art of garment deconstruction. This collection offers a thoughtful response to the modern challenges of circularity and upcycling, while embracing the fluid relationship we have with the way we wear and experience clothing.
At the heart of this collection is modularity. The 25 looks reflect this concept, adapting seamlessly to the wearer’s identity. Straight-cut coats, pencil skirts, and shirts can be worn loose for an oversized effect or cinched for a more tailored fit, allowing for versatile styling. Second-hand t-shirts, deconstructed with snap systems, drape elegantly over the body, blurring and redefining traditional shapes. Each piece in the Siegenthaler wardrobe is crafted in limited editions using deadstock fabrics from major fashion houses. Nothing goes to waste; everything is reimagined—whether it’s second-hand t-shirts gaining new life under the designer’s hand, or black faux leather originally used in a previous collection’s set design. These repurposed materials are transformed into unique creations where design and sustainability come together. "Lore Genesis: Reloaded" stands as a manifesto for design that elevates existing resources, with each piece telling a story of reinvention and embodying a commitment to conscious, sustainable fashion.
Selected to represent the young generation of French Design by the Federation of Chinese Textile and Apparel and Aube Events, Siegenthaler, along with five other French labels showcased the collection at the KEQIAO Fashion Week in Shaoxing, China on October 25, 2024.
Creative Director
Duc Siegenthaler
Image Direction
& Communication
Affaire à suivre Studio
Campaign Art Direction & Stylism
Joana Dacheville, Saint Germain Agency
Campaign Photo
Léo Arnaud
Show Stylism
Sabine Groza
Show Sound Design
Studio Ingmar
Show 3D Design
Macéo Cazals
Campaign Hair
Anastasiia Tymoshchuk, Davide Nucara
Campaign Makeup
Marielle Loubet, Calliste Agency
Campaign Light assistant
Louise Primel
Campaign Casting
Maria Pable Feliz
Campaign Models
Stephany Yujin Hong, Dohan Oh
Shoes
both paris
Press
Pr You Consulting
Studio Assistants
Adrian Sas, Romane Bourgeot, René Foerg, Matilde Da Silva, Kazune Itoh, Aleyna Lara Barkiel, Jones Bekoe
Partners
China National Textile & Apparel Council, Aube Events, China Textile Information Center, Zhejiang Branch, Melissa Schleich, China Textiles Development Center, À ciel ouvert Studio
Special thanks
Florent, Jean-Claude & Monique Siegenthaler, Patricia Lerat, Casey Ng