"Memento Mori"

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Memento Mori Lookbook Image 1
Memento Mori Lookbook Image 2
Impermanence as freedom — For its Fall-Winter 2026 collection, SiEGenThaLER reinterprets Memento Mori not as frozen melancholy, but as an urgent invitation to fully inhabit the present moment. Why postpone until tomorrow what can be lived now?
Duc Siegenthaler proposes a wardrobe that embraces the transformation of bodies and identity. In hushed interiors with sage green walls, where time suspends between two breaths, each garment becomes a territory of silent metamorphoses: an oversized striped shirt that reconfigures into a short dress, a fluid skirt that adjusts from midi to knee length through a simple play of drawstrings, a coat whose silhouette transforms through a buttoning system.
An introspective turn
After the heroic epic of Lore Genesis (SS24) and the performative exploration of Metamorphosis Perpetua (SS26), MEMENTO MORI marks a turn toward introspection. Modularity, the brand's DNA since its founding, finds here its most intimate expression.
Far from spectacular staging, the collection unfolds in a domestic and contemplative aesthetic. This theatricality of everyday life celebrates intimacy as a space of transformation. It's an in-between space — neither truly public nor totally private — where one can unravel and rebuild at will. The garment becomes a second skin that can be changed according to moods, a flexible architecture for bodies in perpetual becoming.
The chromatic palette — sage green, taupe beige, pearl gray, off-white, deep black — dialogues with noble materials: Prince of Wales check, pinstripes, satins, bicolor wool twill, corduroy, ribbed knits. These pieces embody a shared elegance, a wardrobe that circulates between bodies and genders. Modularity offers an elegant response to overconsumption: one garment, multiple identities. Beauty that never comes at the expense of ethics.
UNBOUND - A film by Benoît Mallory
Direction and Creative Direction
Benoît Mallory
Produced by
SiEGenThaLER
Co-produced by
Benoît Mallory
Producer
Florent Siegenthaler
House Creative Direction
Duc Siegenthaler
Cast, in order of appearance
Gleb Sazonov, Edward Napoleon, Mari Carluccio
Casting Director
Tom Goddard
Editing
Thibaut Rozand
Styling
Sabine Groza
Assistant Styling
Mathilde Da Silva
Hair
Dylan Presa
Make-Up
Julie Fortin
Assistant Directors
Nyung Le, Alrick Pierre
Production Assistants
Nana Seidi, Nathan Garreau
Visual Identity and Graphic Design
Affaire à Suivre
Original music
Quatuor n°1 by Jean-Claude Siegenthaler
Rearrangement and sound design
Antoine Wiart Lamirault, @wantonedj
Press
Autrement PR
Showroom
Likewise
Shot at
La Station, Gare des Mines, Paris
With thanks to
Morgane Le Lan
Campaign photography
Creative Director
Duc Siegenthaler
Image Direction
& Communication
Affaire à suivre Studio
Stylism
Sabine Groza
Lookbook Photography
Davide Campanella
Ecom Photography
Julien Cozzolino
Press
Autrement PR
Showroom
Likewise
Lead Makeup
Julie Fortin
Lead Hair
Fabien Dufil
Lookbook Models
Anynne Mendy, Vincent Savanpanyadet
Ecom Models
Shana Jade Camille Cabannais, Vincent Savanpanyadet
Studio Assistants
Camille Le Marchand, Chloé Reverreau, Lana Khlopotine, Luna Georget, Marilou Bossard, Marina Roudier, Mathilde Da Silva, Nathan Garreau, Romane Garreau
Special thanks
Florent, Jean-Claude & Monique Siegenthaler, Florent Routloup